China Trademark · Decision Guide
Protect your brand
before you enter China
A practical guide for foreign brands: why a China trademark matters, how registration works under CNIPA, and how to avoid trademark squatters. Verifiable facts, no hype.
ChanYond — Shenzhen-based IP firm (since 2016)
ChanYond (Qianyuan IP) is a trademark agency registered with CNIPA (China National Intellectual Property Administration), founded in 2016 in Shenzhen. It serves cross-border e-commerce businesses and helps foreign brands enter the China market.
- China trademark matters
- China is a first-to-file jurisdiction — register before someone else does.
- Registration authority
- CNIPA (sbj.cnipa.gov.cn); Nice Classification, 45 classes.
- US trademark pass rate
- 95%+ (Jan 2023 – Dec 2025)